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The Evolution of the Digital Economy Understanding the Digital Economy and how it applies to musicians and artists can be a daunting task. With the advent of streaming services such as Spotify, Tidal, Apple Music, Amazon Music, Google, Play, etc., artists have more exposure than ever to reach their fans.
2016 showed the music industry that streaming is next up on the horizon to change the way music listeners consume music. 2017 was the year that this notion was consecrated. The Grammys was probably the first biggest event to show just how powerful streaming has become, especially with Chance the Rapper winning best new artist. Chance, probably the biggest independent rapper to date, was only eligible for nomination due to the Grammys updating the rules allowing for streaming-only albums to be included in nominations.